What We Do
Our team has a very unique set of skills to address your campaign needs that extend far beyond what is listed here, (branding, graphic design, videography, photography, copywriting etc) but for purposes of clarity, we've narrowed our offering to four discrete outcomes that we're generally hired to achieve.
Campaign Blueprint to influence pet acquisition for increased health outcomes in the United States
Strategic Marketing Blueprint for the nations largest meat processor during the first days of COVID.
Campaign Blueprint to influence pet acquisition for increased health outcomes in the United States
ISSUE EDUCATION CAMPAIGNS
Helping to define and craft the issue at hand in a compelling way is essential for getting the attention of the proper stakeholders. This process includes channel planning, audience research and creation of messaging designed to drive the mission forward as well as secure the proper support from aligned partners.
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These campaigns take many forms, from traditional media executions to Corporate Social Responsibility programs designed to attract and retain internal talent. There really are no limits when it comes to the best ways to win the hearts and minds of those that can best support your product or initiative.
Work being done for The Great Rise in Minnesota to infuse Equity into future legislation.
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Work being done for The Great Rise in Minnesota to infuse Equity into future legislation.
POLICY/LEGISLATION DRAFTING
Anchoring societal change initiatives in legislation, corporate policy or community programming is the most critical aspect of driving issues forward.
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We help our clients identify experts in the area of concern who have intimate knowledge of the existing policies and laws. From there, we will work collaboratively to draft the initiative framework while beginning outreach to potential sponsors for backing legislative efforts.
Changing decades of policy takes timing, tact and tenacity. That's how we convinced MLB to go with Charlotte's Web as their first CBD Partner.
Changing decades of policy takes timing, tact and tenacity. That's how we convinced MLB to go with Charlotte's Web as their first CBD Partner.
COALITION BUILDING
The best way to make real social change is to bring together as many like minded groups as possible to support your mission. Much like building partnerships in the realm of marketing, we craft outbound proposals tailored to each target audience and create distinct "asks" for each participant to the cause, ensuring that every partner has a unique role that fits their offering.
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Allowing each stakeholder to have input in the process assists in alignment throughout the campaign and policy writing phases of our program creation. Thus, we generally have monthly coalition meetings to track progress for each individual work stream stakeholders are responsible for.
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The first CBD Pop-Up Restaurant featuring infused cuisine and drinks hits Sundance.
Launch events for 7-Up PLUS to reintegrate soda alternatives into schools.
Clear Eyes My Shining Moment Campaign
The first CBD Pop-Up Restaurant featuring infused cuisine and drinks hits Sundance.
CAMPAIGN ACTIVATION
Delivering our message in unique and compelling forms is our primary concern. This is how we generate the critical human capital needed to push your initiatives forward.
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From partnership events to fundraising, video assets to digital and social campaigns, the Benevolent Mercenaries can provide a full compliment of creative and strategic assets to ensure your mission is brought to life in compelling ways to propel it forward.
Call to action by Chevron Texaco to the energy industry.
Energyville simulation game for Chevron Texaco.
Full brand development website design, and platform sales materials
Call to action by Chevron Texaco to the energy industry.
STRATEGIC POSITIONING &
BRANDING
We are artisans first and foremost. From logo design​ to long form video, we deliver world class content that sets you apart from the competition in new an innovative ways.
Our campaign messaging is made even more memorable by the creative wrapper in which it is delivered.