Who We Are
A collective of seasoned marketing, policy and ​NGO leaders, focused on delivering critical support for progressive issues.
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We utilize a variety of behavioral economic and marketing techniques
to "nudge" large scale societal change.
Most importantly, we serve the communities in which we and our clients operate. That's the Benevolent part of
our name.
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But we're also merciless about who we work with. If you're not here to take big swings at world changing ideas, then we're probably not the partner for you. That's the Mercenary part...
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We focus on industries we know and the stuff that works. So, Health & Wellness, Supplements that are clinically proven, and start ups with social good missions are the categories that are our bread and butter.
Our secret sauce is leveraging the philosophies of direct marketing across the full range of consumer touch points.
Data-driven strategic and creative decisions at every step with a focus on business outcomes that build equity, loyalty and ultimately, revenue.
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Our options on this planet are limitless. Unfortunately, our time on it, is not.
That's why we've collectively decided to
use our talents to promote the common good. To push society forward in ways that are progressive, transformational and measurable.
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If our goals align, we'd love to hear from you.
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We are, Benevolent Mercenaries.
Our Team.
We hire based on three fairly easy to bucket criteria:
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1. No assholes. If you think you know everything, have no curiosity and can't carry your own weight, you won't be on our team.
2. Service oriented. We exist to help others achieve their best. The only way to do that is to put your ego aside and focus on others.
3. Craftsmanship. You must take pride in your work and care about every detail. The things that move people are the little nuances others don't think about.
