CASE STUDY
ROCK THE ROC
Situation
The namesake of Charlotte's Web, Charlotte Figi, passed away from COVID-19 in 2020. As a tribute to her life and all that she did for medical access to cannabis globally, we created a fundraising online tribute concert during the pandemic featuring some of folk musics top artists.
Concert Posters
Via our connections, we partnered with globally recognized street artist, Sheperd Fairey's Studio Number One (SNO) to create the look and feel for all concert materials including posters, merch and the graphics design package for the 2 hour show itself.
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Concert Merch
As part of the fundraising campaign we leveraged a crowd funding platform in order to connect with supporters and provided the enclosed swag items to raise over $250,000 dollars for Realm of Caring.
Concert Production
The full concert, over two hours in length featured a mix of Charlotte's memorial, video testimonials from luminaries in the cannabis field, family members from the Realm of Caring and of course music acts by the likes of The Avett Brothers, Michael Frani, the Lumineers and more.
The production raised a quarter of a million dollars for the RoC and received multiple awards in 2022 including Clios and Addy's awards.